Content strategy and delivery for growing businesses
How I work
The Content Thing is a full-service content agency.
Simply put, I create the content your business needs to bring new prospects to the door, and sell effectively to the ones you already have.
A no-nonsense approach to getting the job done.
I believe in workshops. I believe in understanding what you as a client needs, and what needs to be communicated to your own customers.
I just don't believe in charging you €50k for the privilege.
My focus is always on deliverables, not padding. It's about a practical approach to what is going to deliver for your business.
A typical project
We work together to establish what works for you. But it often looks something like this:
Workshop
I take a short amount of time to learn about your business, your objectives, and how you sell.
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We explore and discuss potential content strategies, and what we can learn from others.
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We look at metrics - how we will measure success.
Document content strategy
After a workshop, I create a short document defining your brand and the key 'beliefs' your content will aim to engender in your audience.
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In addition, I document what execution will look like: what will be delivered when, and what form it will take.
Do the work
I create the content we have agreed, we publish, and we keep a close eye on results to ensure we are seeing the impact we want to.
